* story @ watch out waste

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WOW campaign | AMC | Amsterdam

Aa a hospital, AMC tries to take care of his patients and inspire them to engage a healthy life. This is done in a sustainable way. To help achieving that we have been asked to launch a campaign to make people aware of food waste.

The Watch out waste (WOW) is the name that we came out with for this campaign. We developed it in a serie of posters where daily consumed products become alive characters. We show the ‘value’ of these characters from an unusual perspective. The WOW values are measured in water, growing time and love needed to grow the products that we consume daily.

With a positive approach and a smile we make people aware of what food waste implies.